TD Garden

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View a Photo Gallery of the Renovated Concourse

Boston, MA (October 8, 2014) – After a long summer of demolition, construction and renovation, Delaware North Companies, owner and operator of TD Garden, is proud to announce Phase I of the privately financed $70 million renovation project at TD Garden is complete in time for the Bruins home opener today.
This comprehensive, $70 million arena-wide upgrade led by Charlie Jacobs, principal of Delaware North Companies and the Boston Bruins, touches every aspect of the TD Garden fan experience, and features re-designed modern concourses and new concession offerings, comprehensive renovation of Legends restaurant, the development of a new ProShop, and an upgraded technology infrastructure and state-of-the-art solutions from Cisco to support digital fan expectations well into the future.
"On behalf of the Jacobs family we are happy to announce that Phase I of the TD Garden renovation plan has been completed," said Delaware North Companies and Boston Bruins Principal Charlie Jacobs. "As our fans will see, these renovations have completely transformed the TD Garden experience and have made our 20 year-old building feel like a brand new arena. With these renovations we feel that have set the industry standard for best in class hospitality."
“Fans at every event, from Bruins and Celtics games to concerts and family shows, will enjoy a completely enhanced experience and an inspired menu with new food and beverage options,” said Amy Latimer, President of TD Garden. “We’re committed to staying ahead of the curve, providing our fans with the ultimate arena experience and looking forward to showcasing these new improvements in the season ahead.”

CONCOURSE &amp; CONCESSIONS
The TD Garden level 4 loge concourse received a complete floor-to-ceiling refurbishment and redesign. The concourse design was led by Rossetti Architects, a renowned sports and hospitality architecture firm. Rossetti was able to infuse the rich history of the City of Boston, the Bruins and the Celtics with modern technology that activates fan engagement physically and digitally and that brings sponsorship activation to life. Shawmut Design and Construction is the general contractor for the concourse, concessions and Legends projects.

Delaware North’s sports hospitality division, Sportservice, which operates the arena’s food, beverage and retail services, will debut eight new concession stands today. Fans will enjoy a wide-variety of food and drink and recognize some local favorites and flavors including:

As part of this two-year renovation, all the remaining food and beverage locations on the concourses will be overhauled, and 25 new portable food and beverage carts will be introduced. More than 12,000 square feet of reconfigured common space designed to provide fans with a new place to socialize, dine and drink have been incorporated into the new design. Two new ‘Market places’ and multiple Craft Beer Bars integrate local neighborhood flavors into the arena experience.

LEGENDS 
Legends, TD Garden’s largest restaurant, located on level three of the arena, received a comprehensive renovation and will open to members tonight. This private hospitality area is open to eligible Bruins and Celtics season ticket holders. The extreme makeover of this space includes a reconfigured footprint, modern sports theme design, and refreshed culinary offerings, featuring a raw bar, brick oven and charcuterie station. Two new bars will provide a broad selection of craft beer in addition to top-shelf drinks. Award-winning Sportservice chefs will display their culinary talents in an open kitchen concept as they prepare made-to-order meals.

Legends also houses the Celtics Sun Life Courtside Club. The expanded Celtics Sun Life Courtside Club has been repositioned and is undergoing a complete remodel, giving Celtics Courtside Club members closer and more convenient access to the club from their seats. The design elements of the new club draw from the storied franchise and incorporate state-of-the-art technology, including a 55-foot media wall. The Celtics Sun Life Courtside Club is expected to be completed by the Celtics home opener.

TECHNOLOGY 
TD Garden upgrades feature new state-of-the-art technology solutions using Cisco’s Connected Stadium Wi-Fi &amp; StadiumVision to create innovative digital fan experiences well into the future. With the support of over 400 antennas, high-density Wi-Fi is now accessible throughout the arena, providing guests easy access to TD Garden’s custom app and team apps. An industry first, TD Garden is the first arena to add Wi-Fi hot-spot antennas within the hockey boards. Guests can quickly send pictures and post on their favorite social media sites while relishing in their sports and entertainment experience. The TD Garden app, available for download in iTunes and Google Play, has a special ‘Check-in and Win’ functionality and contest for every arena event.
New technology integrated into the arena’s overall renovation also includes over 200 dynamic digital signage boards via Cisco StadiumVision and Vivonet’s cloud-based point-of-sale technology for Sportservice’s food and beverage locations.

TD Garden has also introduced interactive Digital Directories on level 4. A unique touch screen allows guests to search for various food options in the new concession areas while visually providing direction and the quickest path to arena locations such as the nearest restrooms, retail stands and even the ticketed seat location for the event. This technology sets the infrastructure for future interactive fan experiences.

PHASE II / ONGOING
This two-year renovation project will continue at TD Garden throughout the season with as minimal impact to guests as possible. Major construction on the level 7 concourse is slated for the summer of 2015, while additional concession stands will be upgraded throughout the season.
A new ProShop is currently under construction on the arena’s east side second floor, known as the main turnstile area. Plans include expanded retail offerings, optimized traffic flow and allow for increased accessibility for fans before, during and after the games. The new ProShop will feature a complete redesign and a “Powered by Reebok/Adidas” partnership with the Bruins and Celtics, respectively, representing part of a new, three-year deal with the official outfitters of the NHL and NBA. Construction began in early May, with a targeted completion date by year-end. The existing store is operational during this time.
These major investments are part of the ongoing commitment of Delaware North Companies to maintain the arena’s industry-leading status, with the primary focus on the fan experience, as it approaches its 20-year anniversary. Prior to this renovation project, the Jacobs family and Delaware North Companies have privately financed more than $20 million over the last four years on renovations to TD Garden’s Premium Club products, a new ecofriendly roof and technology upgrades.

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TD Garden Renovation Phase 1 Complete

Boston Celtics

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TD Garden Renovations - Loge, Concourse & Concessions

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TD Garden Renovations

Click here to view renderings of the upcoming renovations.

Click here for infographics relating to the TD Garden renovations.

Boston, MA - Delaware North Companies, owner and operator of TD Garden and Sportservice, announced today the design and details of the concourse phase of a $70 million renovation project currently underway at TD Garden. The complete overhaul of levels 4 and 7 of the arena will touch every aspect of the fan experience including infrastructure to support high-density wifi, redesigned concourse hospitality zones and concession stands, and updated food and beverage concepts.

In addition to the concourse renovation, this privately financed, two-year transformation also includes the development of a new ProShop on level 2 of the arena, comprehensive renovation of Legends Club, the private high-end restaurant for Bruins and Celtics season ticket holders, and upgraded technology infrastructure throughout. Despite a busy construction schedule, the TD Garden will be open throughout the renovations with limited construction impacts. The level 4 concourse, half of the food and beverage stands, and Legends Club are expected to be complete for the beginning of the season. The Bruins ProShop is set to open by the end of the year and the level 7 concourse makeover is slated for summer of 2015.

"The Jacobs family is committed to bringing fans a first class experience every time they enter the TD Garden, and we believe that these improvements will make our building the standard by which other venues are measured," said Charlie Jacobs, Principal Delaware North Companies and Boston Bruins. "As you can see today, we are working tirelessly through the summer months to ensure that our fans will experience the industry leading hospitality that they deserve when they arrive at the TD Garden to support the Bruins and Celtics, and all our events next season."

Design of the renovations to the concourse, the arena’s largest fan gathering areas, is being led by Rossetti Architects, a renowned sports and hospitality architecture firm. Rossetti’s goal is to infuse the rich history of the City of Boston, the Bruins and the Celtics with modern technology that activates fan engagement physically and digitally and that brings sponsorship activation to life.

"TD Garden has an incredibly rich sports heritage that resonates with fans," said Kelly Deines, Principal and Creative Director at Rossetti. "We wanted to respect that nostalgia while emphasizing Boston’s industrial transit background. We framed the design with indigenous Boston references while celebrating the Garden’s sports legacy, and then used technology in creative ways throughout the concourse and in clubs."

TD Garden is adding updated technology infrastructure and state-of-the-art solutions from Cisco to support digital fan experiences well into the future. With the help of over 400 antennas, high-density wifi will be available throughout the arena, giving fans the opportunity to use TD Garden and team apps, send pictures and post on social media sites from their wireless devices. TD Garden is even exploring adding wifi hot-spot antennas within the hockey boards, which has the potential to be an industry first. Additionally, the TD Garden app, available for download in iTunes and Google Play, has a special ‘Check-in and Win’ functionality and contest for every arena event.

New technology features will be integrated throughout the arena’s overall renovation, including but not limited to over 200 dynamic digital signage boards via Cisco StadiumVision and new point-of-sale technology for Sportservice’s food, beverage and retail locations. The TD Garden data architecture, both wired and wireless, is based on Cisco’s Connected Stadium design and will enhance overall fan engagement.

As part of this two-year renovation, Sportservice, the arena’s food and beverage services, and retail management company will overhaul all the existing food and beverage locations on the concourses, and also introduce 25 new portable food and beverage carts. More than 12,000 square feet of reconfigured common space designed to provide a place for fans to socialize, dine and drink have been incorporated into the new design. Two new ‘Market Places’ and multiple Craft Beer Bars will integrate local neighborhood flavors into the arena experience. Overall, Sportservice’s updated food and beverage concepts will emphasize bringing a taste of Boston to TD Garden with specialty menu items selected for their connection to Boston and New England.

These major investments are part of the ongoing commitment of Delaware North Companies to maintain the arena’s industry-leading status, with the primary focus on the fan experience, as it approaches its 20-year anniversary. Prior to this renovation project, the Jacobs family and Delaware North Companies have privately financed more than $20 million over the last four years on renovations to TD Garden’s Premium Club products, a new ecofriendly roof and technology upgrades.

Delaware North Companies is one of the largest and most admired privately held hospitality companies in the world. Founded and owned by the Jacobs family for nearly 100 years, it is a global leader in hospitality and food service. Its family of companies includes Delaware North Companies Parks &amp; Resorts, Delaware North Companies Gaming &amp; Entertainment, Delaware North Companies Travel Hospitality Services, Delaware North Companies Sportservice, Delaware North Companies International and Delaware North Companies Boston, owner of TD Garden. Delaware North Companies has revenue exceeding $2.6 billion annually and 55,000 associates serving half a billion customers in the United States, Canada, the United Kingdom, Australia and New Zealand. For more information, visit www.DelawareNorth.com.

Since its grand opening in 1995, more than 30 million people have come to the TD Garden to see the arena’s famous tenants, the NHL’s Boston Bruins and NBA’s Boston Celtics, as well as world-renowned concerts, sporting events, family shows, wrestling, ice shows and so much more. Home to approximately 200 public events annually, the TD Garden hosts well over 3.5 million people each year. The state-of-the-art TD Garden is a year-round, 19,600-seat arena, fully equipped with three (3) private restaurants – Banners Harbor View, Legends Club and the Premium Club Bistro – 90 executive suites, 1,100 club seats, a multi-million dollar high definition video scoreboard (Garden HDX) and complete 360-degree LED technology. For more information, visit www.TDGarden.com.

TD Garden

TD Garden Renovation Phase 1 Complete

TD Garden Renovations - Loge, Concourse & Concessions

TD Garden Renovations

TD Garden Concourse Renovation Plan Revealed